The Royal Breeze is a pre-launch property development in Al Hamrah Village, a luxury ocean and golf retreat in Ras Al Khaimah. The strategy for tourism has been to pitch this emirate as a quiet and relaxing vacation spot to up-market tourists deciding to holiday in the Emirates but who seek a fortnight-long holiday that goes beyond just the sun, sand and the sea. RAK as it’s affectionately known is now rapidly attracting investment with the launch of several ambitious real estate mega-projects designed to develop its tourism capability.

The second emirate after Dubai to permit foreign ownership and the first to pass a freehold ownership law, back in November 2005, HH Sheikh Saud Bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras Al Khaimah issued a decree allowing foreigners to own real estate in RAK Properties projects and allocated some 50 million square feet of land for freehold development. Green and fertile, Ras Al Khamiah is fourth largest of the seven emirates which make up United Arab Emirates (UAE), occupying a strategic northern location in the heart of the Middle East on the Strait of Hormuz, with the Hajjar mountains to the east, the Arabian Gulf to the west and the stunning Musandam peninsula to the north, RAK plans to leverage one of its most impressive resources - natural beauty as the only emirate to offer different types of mountains, sand dunes and beaches.

Housing a humble population of about 205,000, Ras Al Khaimah expects to lure expatriates, families, business owners and investors disillusioned with the brash nature of neighbouring Dubai, just an hour’s drive up the coast. Following the completion of the Emirates Road, reduced travelling time between Dubai and Ras Al Khaimah should also prove a draw to Dubai’s working masses wanting to escape its daily traffic horrors. Keen to ensure the emirate is not a mirror image of its neighbour, it considers Dubai to be a “benchmark” above which it can set its sights on. Low rise property developments and the option to consume alcohol freely even during Ramadan are all subtle factors which give Ras Al Khaimah added appeal.